Healthy Liverpool

Crisp and flexible brand identity “captures the ambition of Healthy Liverpool programme”

The Healthy Liverpool programme aims to deliver a new health and social care system that will transform the health of the people of Liverpool by 2020.

Healthy Liverpool is the flagship initiative from NHS Liverpool Clinical Commissioning Group (CCG). It aims to provide consistent, high quality healthcare across the city, in the home, in local community settings and in hospital. In delivering this transformation, the CCG will be tackling a range of challenges including an ageing population, unacceptable health inequalities and wide variations in the quality of and access to services.

After a competitive tender process Corporate Culture was appointed to develop a brand identity and visual platform to lead all Healthy Liverpool communications, with an initial focus on the ‘Prospectus for Change’ business case document, followed by a range of other launch and engagement communications materials.

Working to a tight timetable with a fixed deadline, we held working sessions with the CCG board to inform the creative process and then applied strong project management disciplines to ensure the delivery of the communications components. These included the brand and associated guidelines, the 64-page prospectus, a launch website at , a video conceived and produced in just three weeks , banners and other presentational materials.

Said Carole Hill, NHS Liverpool CCG’s Head of Communications: “Following the launch of Healthy Liverpool I wanted to record my thanks for the excellent work from Corporate Culture. I have been impressed by everyone’s commitment to meet the demanding requirements of this project.

“I have worked with many agencies and can say that this has been the best experience I have had in terms of service and quality of delivery. What has stood out has been the added value we have received from working with a talented team who not only delivered what was asked of them but also anticipated other opportunities to enhance the end product. At the heart was a well-conceived, crisp and flexible brand identity that really captured the ambition of the Healthy Liverpool programme.”