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Internal communications priorities for 2015
A recent report into the internal communications sector interestingly highlights priorities for this year include:
1. Developing/refreshing internal communications strategy
2. Improving electronic channels
3. Leadership communications
4. Improving communication planning
This would echo the type of work we’ve been involved in over the past few months. The areas where our clients are valuing some fresh thinking include:
Strategy, big picture and engagement - the report highlights that few Internal communications leads felt that their people had a good grasp on business strategy and how this translates into the day to day.
We’re currently crafting a number of compelling narratives and bringing these to life in creative ways to ensure employees are full engaged with the direction of travel of our clients’ organisations. Some examples can be seen here and here.
Digital channels - although face to face continues to be seen as the most important, the research points to digital channels becoming more important than print. This reflects that fact that there is an increase in ability to access digital channels through mobile devices etc.
Also people are more socially connected than ever before. We’ve found this a real area of interest and you can see some our most recent digital work on our vimeo channel.
Leadership & manager communications – a low percentage of those who took part in the research have dedicated programmes or channels for communicating with either leaders or managers and this might explain why Leadership Communication appears as one of the 2015 priorities for most.
Again we’ve been helping our clients engage with all levels of management from the board, middle managers to anyone with line management responsibility. Our work with Teva is a great example of evolving a channel into a value added management tool.