More pregnant smokers quit if paid

This week it was announced that figures suggest 5,000 fetuses and babies die every year as a result of mums smoking during pregnancy. And it is claimed it can cost the NHS annually up to £64m for problems in mothers and up to £23.5m for infants.

But a new study suggests financial incentives, in the form of shopping vouchers, can motivate pregnant women to quit the habit. Women who were offered the shopping vouchers were significantly more likely to quit smoking (23%) than those in the control group (9%).

We have worked on smoking cessation campaigns targeting hard to reach audiences with innovative behaviour change campaigns for, amongst many others: NHS Wirral, NHS Liverpool & Roy Castle Fag Ends, NHS Sandwell, West Essex PCT and City and Hackney PCT. Many of these have involved incentives and have got real results.

On a wider range of health issues, we have carried out over 200 projects for around 50 NHS organisations, third sector and pharmaceutical companies. And we’d be delighted to discuss your behaviour change campaign and how we can work with you. Please contact us for a chat to find out more about our extensive health behaviour change campaigns.

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